About

We exist to help interior designers grow their business

about renovate digital

Renovate Digital is a small web design & digital marketing company focused on helping interior design businesses attract more customers and increase revenues.

Located in Colgate, Wisconsin (home to the beautiful Holy Hill Church) we're small enough to form a one-on-one relationship and true partnership with you yet large enough to deliver the quality products and services you'd expect from a large agency -- without the large price tag.

We love to work with interior designers to help them reach their business goals and to free up more time for life.

Holy Hill Church

Why are you in business?

Interior designers start their business for a variety of reasons. Here are a few of the more common ones:

  • Personal satisfaction from helping people love their homes
  • Independence to choose projects that energize and excite them
  • Freedom to work with awesome clients that appreciate the job when complete
  • Make a comfortable living

What's not on the list is "finding clients".  You did not get into business to spend your day trying to find new clients. Am I right?

Most designers are fantastic at transforming homes into beautiful, comfortable spaces but don't know how to effectively marketing their business to attract new clients.

In order to grow your business, you need to continually attract new customers.

Interior designer fanning out color swatches

That's right. In order to stay "in business" you need to continually attract new customers.

But we believe it's more than that. If any of the above reasons for starting your business ring true for you, you deserve to be choosy about who you work with and what projects you take on.

Don't just settle for any clients (this includes word-of-mouth referrals).

That's where Renovate Digital can help.  We work with interior designers to attract leads that represent their ideal client and build trust with the leads until they're ready to hire an interior designer. Because of the trust you've already built, they're more likely to hire you!

about tammy

Tammy Poppie is the founder of Renovate Digital. She has a strong and successful history as a technology professional with more than 20 years as a business analyst and project manager. She has also been a small business owner.

The primary focus area for Tammy and her team is to help interior design businesses grow through lead generation.

Tammy Poppie
Tammy Poppie, Founder of Renovate Digital

Years ago I set out to build a website to promote a business. I quickly learned I did not have the skills or time to build a website much less learn about and create a local search strategy.

This whole process of trying to figure out how to build my online presence opened a whole new world for me. I became obsessed. So, I literally quit my job, went back to school and started a web design business. It wasn't easy but well worth it.

As a business owner that's been there I understand how it feels to dive into the world of websites, digital marketing, social media and search engines. It's one rabbit hole after another. It's overwhelming and takes you away from running your business. I used this experience to drive the mission of my business.

Now, I wake up every day eager to create highly effective websites and digital marketing strategies for businesses that want to grow. There is no greater reward than knowing I have helped a business achieve their goals.

You might be wondering "why interior design businesses"?  If I wasn't so in love with technology, I would BE an interior designer. Helping interior design businesses keeps me energized because I love interior design and genuinely enjoy being surrounded by beautiful design.

about tammy

Tammy Poppie is the founder of Renovate Digital. She has a strong and successful history as a technology professional with more than 20 years as a business analyst and project manager. She has also been a small business owner.

The primary focus area for Tammy and her team is to help interior design businesses grow through lead generation.

Years ago I set out to build a website to promote a business. I quickly learned I did not have the skills or time to build a website much less learn about and create a local search strategy.

This whole process of trying to figure out how to build my online presence opened a whole new world for me. I became obsessed. So, I literally quit my job, went back to school and started a web design business. It wasn't easy but well worth it.

As a business owner that's been there I understand how it feels to dive into the world of websites, digital marketing, social media and search engines. It's one rabbit hole after another. It's overwhelming and takes you away from running your business. I used this experience to drive the mission of my business.

Now, I wake up every day eager to create highly effective websites and digital marketing strategies for businesses that want to grow. There is no greater reward than knowing I have helped a business achieve their goals.

You might be wondering "why interior design businesses"?  If I wasn't so in love with technology, I would BE an interior designer. Helping interior design businesses keeps me energized because I love interior design and genuinely enjoy being surrounded by beautiful design.

Tammy Poppie
Tammy Poppie, Founder of Renovate Digital

our process

A consistent, proven process is important for delivering high quality. There are a lot of activities going on during our projects which we've categorized in six phases.

Projects can range from 6 - 16 weeks, depending on the scope of work and complexity.  Regardless of the effort, we follow the same six phases. The diagram below reflects a typical website design project with a duration of 12 weeks.

Onboarding

You are provided access to our client portal and your project timeline is defined. By the end of this stage you will know what we expect of you and what to expect from us. No surprises!

discovery

We get to know you and your business better. We begin to formulate design strategies that will achieve your goals. By the end of this phase we will have a clear vision to begin the strategic design phase of the project.

design

We define the pages, placement of content, the user interactions and what the site will look like. You'll be busy gathering content. By the end of this phase you will have a style guide reflecting your colors & fonts, homepage and inside page mock-ups depicting exactly what your website will look like.

development

We are busy bringing your website to life. Get ready to review your website soon! When your website is finished you are given access to review and provide feedback.

launch

Development is complete and we are ready to launch! The development version of your website is migrated to your host and domain.

training & support

Training is provided to ensure you feel comfortable making updates to your new website. We also support you for 30 days after launch to press out any wrinkles that surface.