How knowing your customer’s journey makes marketing your interior design business so much easier

journey spelled out using vintage license plates

Before you can even begin to think about marketing strategies and tactics for your interior design business, you need to know your customer’s journey. Only then can you determine what the appropriate strategies and tactics should be. Many business owners start blogging, posting on social media, running ads and sending emails without taking time to … Read more

Get your prospect’s attention, generate more leads for your interior design business with the Ideal Customer Avatar

boy screaming into a microphone

The goal of marketing for most interior design businesses is to attract prospects, convert prospects to leads and convert leads to customers. Sounds simple, right?  Well, it can be. Many businesses begin crafting content – writing blog posts, shooting videos, posting all over the social media universe – but never attract any prospects. The most … Read more